IWSC webinar on Cap Classique and unlocking the opportunity in the UK

Cap Classique is the fastest growing wine category in the UK and lots of opportunity.
90 000+ cases exported in 2025 to the UK.

On Thursday 11th June an expert panel of UK Buyers and Masters of Wine hosted a focused webinar designed to give South African Cap Classique producers a clear, honest view of the UK market.

The conversation is full of practical insights on where Cap Classique sits today, what buyers are looking for, which styles and price points are gaining traction, and how to position your wines for success.

The panel also discuss what defines a medal-winning wine at the IWSC, and how recognition can translate into real commercial opportunities.

Speakers:

  • David Kermode – Moderator (journalist, writer, broadcaster and international wine judge)
  • Victoria Mason MW – South African Buyer at The Wine Society and IWSC Judging Committee member
  • Elizabeth Kelly MW – Product Development Manager at Tesco, also Majestic
  • Alexandra Mawson – Champagne and Sparkling Wine Buyer at Waitrose