Wines of South Africa new positioning video

At CapeWine 2025, Wines of South Africa (WoSA) unveiled a bold new global brand identity: “There’s Sunshine Inside.” This electrifying positioning captures the heart of South African wine - vibrant, resilient, and bursting with optimism.

More than a tagline, “There’s Sunshine Inside” embodies South Africa’s spirit: the warmth of its people, the richness of its culture, and the brilliance of its wines. Crafted under abundant sunshine and diverse terroirs, South African wines deliver bold fruit, crisp acidity, and an unmistakable sense of place. They reflect an industry thriving through innovation, sustainability, diversity and inclusivity in a competitive global market.