La Petite Ferme ZA the label: Showcasing Jolien Koen

Meet Jolien, one of the talented ‪@stellenboschacademyofdesig3386‬ illustrators behind The ZA Project. Her label celebrates the diverse beauty of South Africa’s natural landscapes – from the rugged Karoo bossies and quiver trees to the vibrant coastal life of the Garden Route.

Through this tapestry of birds, plants, soil, and vine, Jolien captures the heart of La Petite Ferme’s connection to place – a story of resilience, craftsmanship, and belonging. Her design avoids clichés, instead embracing authentic textures and tones that honour both the land and the wine born from it.

A tribute to heritage, artistry, and the spirit of South Africa, bottled with purpose and pride.