South African Wine Tourism Visitor Research Report 2022

Visitors to South Africa’s exceptional wine tourism destinations can look forward to even more memorable experiences, thanks to insights from the South African Wine Tourism Visitor Research Report 2022.

“One of the key objectives of Vinpro’s wine tourism strategy is to generate wine tourism intelligence that focuses on industry needs and addresses knowledge gaps in the sector,” Marisah says. “The aim with our wine tourism visitor research study was to develop and implement a method to collect and analyse information about visitors to wine farms. This will help wineries to better understand and cater for their visitors’ needs.”

The research and report was made possible by collaboration between the SA Wine Routes Forum, Vintelligence the Pinotage Youth Development Academy (PYDA) and funding from the Cape Winelands District Municipality (CWDM).

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