Future of Wine Tourism Session 2: Our Target Markets and Wine Tourism Experiences

Topics included:

How will our target markets change?
Is domestic tourism the answer and how do we adjust our offering?
Building our local market
Reimagining wine tourism experiences

The session was moderated by Mariette du Toit-Helmbold from Destinate.


Thapelo Mokoena, Nero
Cha McCoy, Sommelier, New York
Hein Koegelenberg, La Motte
Prof. Robin Back (Rosen College of Hospitality Management)
Thobi Rose (Curate-itZA)