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#Rootstock | Know Your Consumer | 13 August 2018

#Rootstock - a WineLand Media initiative - is an industry event that encourages wine students, young winemakers and marketers to attend and engage with leading industry experts on all things wine. Our August topic was 'Know Your Consumer' (hosted at Beyerskloof in Stellenbosch) and speakers included Wine Cellar's Roland Peens and James Pietersen as well as Publik's David Cope. Consumer trends, demographics, and proper marketing strategies were dissected and discussed.