Neuro Wine

The NeuroWine Project is a collaboration between Neural Sense™, a Cape Town based Neuromarketing Consultancy, and BlankBOTTLE, a craft wine brand produced in the Somerset West region by winemaker Pieter Walser. Together we set out to apply the science of Neuromarketing to the art of winemaking to create the world first NeuroWine – a wine made using only the winemakers’ own subconscious emotional responses to the wine tasting experience.