The International Wine Challenge Lifetime Achievement Award 2014, Charles Back

The winner was born into a winemaking family in Paarl, the traditional heart of the South African wine industry. But he is anything but an establishment figure. Indeed, he is one of the great entrepreneurs and innovators of the wine world, an individual who likes nothing more than to swim as fast as he can against the tide. He created his tongue in cheek Goats Do Roam range in 2000, which remains one of the highest selling South African brand worldwide. Partly because of Goats Do Roam, but also because of the cheeses, the Goat Tower, the chocolate shop, the brewery, the distillery and the tasting room experience, Fairview attracts 300,000 visitors a year.