In 1964 Lieberstein launched a wine revolution when it topped sales of more than 31 million litres, forever changing the perception of what could be achieved with the right product in the right market.
Since its development and commercialisation in the 1950’s, Pinotage had grown from just over 660 000 vines in 1979, to nearly 21 million vines in South Africa, making it 3rd most planted, after Cabernet Sauvignon and Shiraz.